MEDIA RELEASE
27th October 2008
“WE WENT TO THE ‘ROOF OF AUSTRALIA’ WITH OZ EXPERIENCE"
Thanks to Oz Experience Mt Kosciuszko and Thredbo are now officially on the international backpacker trail.
Oz Experience is the only backpacker company going into Thredbo over summer making this an exclusive
opportunity for international travellers. Six buses every week will overnight in Thredbo as part of the Sydney
to Melbourne 3-day trip (which also operates in reverse).
Already over 100 Oz Experience customers have reached Australia’s highest point. The highly trained Oz
Experience Guides add immense value to the trip by explaining the environmental and cultural significance
of the Snowys to our international guests who in turn will be providing valuable support to local businesses.
Mr. Greg Cole, General Manager of Oz Experience says “The Adventure Tours Australia Group prides itself on
continually providing new and improved experiences for our customers. Our customers will love this once in
a lifetime challenge.
We celebrate the launch of our enhanced itinerary in mid-November when we host a group of twenty topselling
UK travel agents, from the Gold Medal Group (the second largest UK travel wholesaler of product to
Australia). It’s our intention to spread the word as quickly as possible!”
Oz Experience is a vibrant company with a hop on-hop off flexible style of touring which carries 20,000
happy customers annually. It is part of the Adventure Tours Australia Group (www.adventuretours.com.au),
a nationally accredited small group touring company which carries in excess of 90,000 customers annually.
‘Spaceships’ (a campervan which is like a car to drive www.spaceships.tv) is a new brand for the group.
Spaceship drivers, will also be encouraged to visit the Thredbo region.
With East Coast, Regional and National Passes available Oz Experience tours are full of unique Australian
experiences at an affordable cost. By working closely with local suppliers Oz Experience is able to produce
high quality tours rich in Aussie content unlike any other company.
Mr. Chris Hegarty; National Sales Manager - Kosciuszko Thredbo says “We are truly excited about this new
development and look forward to welcoming Oz Experience guests to the rooftop of Australia. Thredbo’s
year-round appeal sees skiers and boarders replaced with hikers and bikers across the summer months and
with such a wide variety of activities on offer, Thredbo is the perfect place to explore the Australian Alps!”
ENDS
For further information please contact:
Greg Cole
General Manager
Oz Experience
marketing@ozexperience.com
www.ozexpe
Quarterly Customer Feedback Results
Each quarter we analyse the information received from Oz Experience customer survey forms. We are pleased to share with you a snapshot from clients who travelled the East Coast with Oz Experience.
View the documents here:
Jan - March 2008 Snapshot
Oct-Dec 2007 Snapshot
Question: Are you likely to recommend Oz Experience?
Very Likely 48.33%
Likely 46.67%












